New Business Startup, Image and Identity
Septicology
There's nothing more glamourous than a business that maintains septic systems! Well, maybe many people wouldn't agree with that. But think about the business potential, any home across the country that isn't on a public water/sewer system is on some type of private septic
or lagoon system.
Most of the businesses involved in providing these types of services are your smaller sole proprietorships and independent business persons. With the exception of some of the large names in the plumbing business such as Roto-Rooter, there's not much name recognition in the public's mind for this type of service.
GraphicSphere worked with the entrepreneur's starting Septicology to create the business name, differentiating positioning, logo's, marketing collateral, yellow book ads, magnetic signs and a website that will be used to launch this business in 2007.
Keep it quiet though... they plan to grow this into a large regional franchise concept over the next several years.
We'll be with them along the way!
Marketing Ideas for your small business
It's difficult for a small business to stand out. It takes a unique proposition, and strong, bold and big idea to set you above and apart in the customer's mind. Here are some of our favorite resources that can help you build upon this idea.
Differentiate or Die:Survival in the Era of Killer Competition, by Jack Trout. Either you're different or you're nothing.
The Origin of Brands, Blog by Laura Ries. Daughter of the marketing legend Al Ries and successful marketing author in her own right, Laura Ries blog on current topics in branding and marketing.
