New Venture Startup Project
Choice Realty Solutions
There's nothing more exciting than working with an enthusiastic entrepreneur to launch a new venture. Choice Realty Solutions came to us with the need to create a new identity for a real estate company with a different approach to selling real estate; the option to sell by owner with the 
added benefits of a MLS listing and professional realtor assistance or; for full service real estate services with reduced commissions when compared to standard realtors.
This "choice" in real estate options for the home seller became the basis for the firm name. The core set of differentiators also provided a three pronged approach to the company mission of "service", "value" and "choice".
GraphicSphere worked closely with Mark Maschger, the owner to develop a broad set of marketing materials including; logo, color scheme, business cards, brochures, promotional flyers, informational home flyers, letterhead, signage and more. For this customer, an internet/web presence was not created by GraphicSphere as there were template based solutions and tools through realtor specialized providers that made more sense for the customer.
This project was a great example of how GraphicSphere provided value added services beyond the mere creation of marketing collateral. Throughout the process of design and print, we helped the customer refine the message and clarify the overall marketing message so that customers could clearly understand the value that Choice Realty Solutions provides.
We'll be watching closely as the firm continues to grow and we are confidence that Choice Realty Solutions will be a successful business for years to come.
Marketing Ideas for your small business
It's difficult for a small business to stand out. It takes a unique proposition, and strong, bold and big idea to set you above and apart in the customer's mind. Here are some of our favorite resources that can help you build upon this idea.
Differentiate or Die:Survival in the Era of Killer Competition, by Jack Trout. Either you're different or you're nothing.
The Origin of Brands, Blog by Laura Ries. Daughter of the marketing legend Al Ries and successful marketing author in her own right, Laura Ries blog on current topics in branding and marketing.
