Develop a Professional Identity
Adams Commercial Sweeping
Adams Commercial Sweeping is another great example of an existing business that has been successful for many years with a do-it-yourself approach to identity and marketing collateral. Like so many companies in this situation though, there is often a point reached where those materials aren't quite up to the task of selling the benefits and projecting an
image that works on a larger scale with bigger customers.
GraphicSphere worked with Terry Adams, the owner of Adams Commercial Sweeping to completely revamp the company identity by creating a new, professional logo and color scheme, then develop complementary full color business cards, a sales brochure, a website, and images for the company's sweeper trucks that are out in front of the clients every day (or every night in the case of sweeping parking lots).
The result is a new identity that helps set the company apart as a professional provider of commercial quality sweeping and cleaning services in a market space that is very competitive, but with few companies projecting a professional image.
We're excited to watch them grow!
Marketing Ideas for your small business
It's difficult for a small business to stand out. It takes a unique proposition, and strong, bold and big idea to set you above and apart in the customer's mind. Here are some of our favorite resources that can help you build upon this idea.
Differentiate or Die:Survival in the Era of Killer Competition, by Jack Trout. Either you're different or you're nothing.
The Origin of Brands, Blog by Laura Ries. Daughter of the marketing legend Al Ries and successful marketing author in her own right, Laura Ries blog on current topics in branding and marketing.
